ONLINE REGISTRATION IS OVER, HOWEVER, YOU MAY STILL REGISTER AT THE DOOR.
Sales & Marketing Roundtable: Generating and Managing Effective Sales Leads
Thursday, September 12, 8:00 - 10:00 AM
IBM, Solution Partnership Center, 404N Wyman Street, Waltham
Registration and breakfast begin at 7:30 AM. The charge for this program is $40 for Members and $50 for Non-Members.
For directions, please visit http://www.developer.ibm.com/spc/waltham.htm
Join moderator and marketing veteran Mike Kinkead, CEO of TIMEblaster for the September Sales and Marketing Roundtable focusing on lead generation.
In today's economic climate, generating and managing effective sales leads has become even more crucial for succuss. Lead generation and sales pipelines are hot topics on everyone's lists. Preparatory reading for this session includes a HBS case on MarketSoft and a White Paper from Magic Hour Communications entitled "Seven Principles of Successful B2B Lead Generation", both of which will be emailed to you upon online registration. Participants should come prepared to discuss their company's approach and issues associated with lead generation.
This event is for senior sales or marketing executives from software or Internet companies only.