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Location: IBM, Waltham (North Entrance)
Series: (none)
Description: ONLINE REGISTRATION IS CLOSED, HOWEVER, YOU MAY STILL REGISTER AT THE DOOR. Sales & Marketing Roundtable: Market Discovery and Planning - From Pain and Value Proposition to Competitive Differentiation and Messaging
Thursday, March 13, 8:00 - 10:00 AM
IBM, Solution Partnership Center, 404N Wyman Street, Waltham
Registration and breakfast begin at 7:45 AM.

For directions, please visit

Join moderator and marketing veteran Mike Kinkead, CEO of TIMEblaster for the March Sales & Marketing Roundtable focusing on the “how to” of market discovery and planning. Specifically, we will examine the process of creating a new software product or service idea, whether it be for a start-up company or an established company interested in launching a new offering. This process includes: (1) identifying and understanding a serious pain point in the marketplace; (2) formulating a value proposition that resonates with the prospective buyers in the market; (3) ensuring that the resulting product offering is highly differentiable from the competitive alternatives; and finally (4) implementing a crisp messaging approach to communicate the value proposition to the target market.

The first 75 minutes of the March Roundtable will include a conversation with Taylor Kew, Founder & President of Glance Networks, Inc. Taylor will describe the “how to’s” of market discovery and planning from his experience at Glance Networks. In addition, during this portion of the Roundtable, we will distill some of the key market discovery and planning concepts and approaches from the conversation with Taylor.

During the last 45 minutes of the March Roundtable, Gary Noke, Managing Partner of Decision Logic, will present his market discovery and planning case situation to the Roundtable for solution. This will be another highly interactive, productive and fun session!

Please Note: This event is for CEO's, Presidents, and senior sales/marketing executives from software or Internet companies only.


Cost: Members
The event is over.

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