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Location: IBM, Waltham (North Entrance)
Series: (none)

Sales and Marketing Roundtable: The New Demand Creation Paradigm
Thursday, July 17, 8:00 - 10:00 AM
IBM, Solution Partnership Center, 404N Wyman Street, Waltham
Registration and breakfast begin at 7:45 AM. The charge for this program is $40 for Members and $50 for Non-Members

For directions, please visit

Join moderator and marketing veteran Mike Kinkead, CEO of TIMEblaster for a lively discussion focusing on different approaches that companies are taking to create demand in today’s marketplace. Specifically, we want to answer the question: How have software & services companies refined their demand creation strategies and tactics to kick start and grow revenues?

During this Roundtable, you will hear from two speakers about how their mix of demand creation initiatives has changed over time. Ben Levitan, President and CEO, EnvoyWorldWide, will present the approaches that his company is now using based on extensive monitoring and tracking of past demand creation activities. Jennifer Hanes, VP, Marketing, Paper Thin, will then ask the Roundtable participants to solve her demand creation challenges by leading a conversation about the Paper Thin case situation.

Some of the areas of demand creation that we will discuss include but are not limited to:

  • Provocative advertising in trade publications
  • e-mail marketing to your customers and through other organizations’ e-newsletters
  • Event marketing solo and with partners,
  • Partner marketing, leveraging cross-promotional opportunities
  • PR using success stories
  • Webinars for cost-effective reach and awareness-building
  • And more...from you and our guest speakers

Please come prepared to answer the question posed above with high impact ideas that you know are producing revenue results today. From our January, 2003, Roundtable, we will also briefly revisit three of the marketing concepts in Geoffrey Moore’s as yet unpublished book: (1)provocative selling;(2)referral-based marketing; and (3)vertical market focus.

We are looking forward to another lively session!

Please Note: This event is for CEO's, Presidents, and senior sales/marketing executives from software or Internet companies only.

Register Now!

Cost: Members
The event is over.

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