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Location: IBM, Waltham (North Entrance)
Series: (none)

Sales & Marketing Roundtable: Using Online Marketing to Generate Qualified Sales Leads - High Performance Techniques that Work
Thursday, April 8, 8:00 - 10:00 AM
Solution Partnership Center
IBM, 404N Wyman Street, Waltham
For directions, please visit

Registration and breakfast begin at 7:45 AM. The charge for this program is $40 for Members and $50 for Non-Members who pre-register; $50 for Members and $60 for Non-Members who register at the door.

Join moderator and marketing veteran Mike Kinkead, CEO, TIMEblaster, for another lively discussion about the most effective online marketing tools.

Online marketing tools such as opt-in email, Google AdWords, Webinars, banner advertising, white paper directories and e-newsletter sponsorships have tremendous potential to drive new, qualified sales leads at a lower cost than traditional direct marketing methods. But how do you to sort through the hyperbole and new media choices to design a lead generation plan that delivers real, measurable results?

During an interactive presentation by online marketing veteran Dave Reske, Partner at Nowspeed Marketing, you'll learn:

  • How to implement an e-marketing plan that consistently delivers qualified leads every month
  • How to determine which online medium or set of media is best for you
  • The top 5 mistakes e-marketers make and how to avoid them
  • How to identify and design messaging and creative copy that clicks with your target prospects
  • When and why you should create test cells and how to use results to boost response rates.

After the presentation, Howie Markson, VP Marketing for Reflectent Software, will present a case about Reflectent's current e-marketing efforts, results and challenges. He will be asking Roundtable participants to provide valuable, professional input on how Reflectent can improve its online marketing strategy.

Please come prepared to raise issues and contribute your insights as Dave Reske discusses his proven, results-oriented approach to online marketing, and then help Howie Markson address the online marketing challenges that he faces in the marketplace.

Background on the Speakers

David Reske co-founded NowSpeed Marketing in 2003 which is focused on delivering world-class direct e-mail and relationship marketing services to business-to-business technology marketers in the US. Before founding NowSpeed, David was founder and CEO of Onward Technologies, a Web consulting and systems integration firm, where he led the company to significant growth. Founded in 1994, Onward Technologies was an early provider of Internet marketing, Intranet and business-critical Web-based applications for Fortune 500 companies and provided highly successful Internet, Intranet and communications solutions for hundreds of business clients. In 1998, Onward Technologies was purchased by CSC Consulting Group, a division of CSC Corporation that provides information technology services to commercial and government markets.

Howard Markson came to Reflectent Software from Cisco Systems where he had product management responsibilities for content switching and related security product lines. Howie joined Cisco through the $5.5 billion acquisition of ArrowPoint Communications in June 2000 where he was Director of Software Product Management. Prior to joining ArrowPoint, Howie was Director of Product Management at GeoTel Communications, which was also acquired by Cisco Systems for $2 billion in June 1999. Howie holds a bachelor's degree in engineering from the University of Colorado and an MBA from Northeastern University.

Please Note: This event is for CEO's, Presidents, and senior sales/marketing executives from technology companies only.

Cost: Members
The event is over.

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